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• GAP Regional Tourism Oriented Promotion and Branding Project

In line with decisions taken under the “GAP Region Tourism Master Plan” approved in 2011, the aim is to conduct promotion and branding activities by striking a balance between protection-utilization through a holistic approach, ensuring increase in employment and income from tourism, and giving a healthier and sustainable character to tourism activities in the region. The “GAP Regional Tourism Oriented Promotion and Branding Project” was developed by the Promotion and Branding Team set up under the project was approved by the Administration in May 2015 and implementation work started through a participatory approach.

Firstly, there was a new regional tourism brand, “Mesopotamia-The Legendary Land” According to the action plan research, the team preferred “MESOPOTAMIA” as a tourism destination brand of the GAP Regional Development Administration. Mesopotamia ”brand covers the entire region, the richness of the brand history, the region's entire history, culture, nature, belief, language, folklore, gastronomy, etc. It was preferred because of its ownership of the elements and most importantly, its national and international recognition. The brand emphasizes the place where the agricultural revolution, hence settled life and civilization emerged, and calls tourists to the FIRSTs and MOSTs of the world.

The Project is still under way to promote the brand that is the region and efforts to draw the attention of national and international tourism agencies to the region.

Actities within the Scope of the Project;

• Tourism Oriented Promotion and Branding Action Plan for the GAP Region has been prepared.
• The Mesopotamia brand and logo, the first activity of the action plan, was created. The logo has been registered by the Turkish Patent Institute.
• A web portal (http://www.mezopotamya.travel/index.php/en) was prepared to work in an integrated manner with interactive mapping infrastructure. The entry of all relevant digital data was completed, leading to the broadest tourism portal in Turkey. Available in Turkish, English and Japanese.
• In November 2015, Mesopotamia region photographs and museum photo shoots took place and a photo archive was created.
• In October 2016, Mesopotamia definition book has been prepared and printed.
• Brand launching activities started with the "Provincial Promotion Meetings" held between November and December 2017, and information was given about the activities carried out within the scope of the project at the Provincial Promotion Meetings. (interactive web portal, short films, mobile application “Mesopotamia Travel Guide”)
• A mobile application has been prepared for Android and IOS belonging to the Mesopotamia brand and has been included in the application stores under the name “Mesopotamya Travel Guide.”
• For the promotion of the Mesopotamia brand, advertisements were placed in high circulation magazines such as Anadolu-Jet, Pegasus, Rixos, Skylife and World Heritage Magazine (UNESCO Official Magazine) and thus approximately 5 million people were reached.
• At the World Economic Forum held in Davos on 23-26 January 2018, the brand's visibility was ensured with Turkish Airlines.
• Participation in various national and international events held in our country for the promotion of the brand was ensured and various activities were supported in order to strengthen the tourism infrastructure.
• The Main Story was created for the promotion of the Mesopotamia brand, and besides, promotional films and music were prepared.
• In 2019, by collaborating with three Development Agencies in the region, Mesopotamia (SOP) Results-Oriented Program was prepared and took its place in the investment program. With the joint preparation SOP, it was decided to promote the region under the brand of MEZOPOTAMYA, and the work in this scope continues.